Title data
Bilstein, Nicola:
Paying for a Higher Workload? : An Experimental Investigation of the Relationship between Customer Co-Production and Willing-ness-to-Pay.
2011
Event: Marketing Technologies, Social Media and Emerging Customer Behaviors: Towards Customer Empowerment or Customer Counter Power
, 16.-17. Juni 2011
, Straßburg, Frankreich.
(Conference item: Workshop
,
Paper
)
Further data
Item Type: | Conference item (Paper) |
---|---|
Refereed: | Yes |
Institutions of the University: | Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration VIII - Marketing and Services Management Faculties Faculties > Faculty of Law, Business and Economics Faculties > Faculty of Law, Business and Economics > Department of Business Administration Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration VIII - Marketing and Services Management > Chair Business Administration VIII - Marketing and Services Management - Univ.-Prof. Dr. Nicola Bilstein |
Result of work at the UBT: | No |
DDC Subjects: | 300 Social sciences > 330 Economics |
Date Deposited: | 03 Jun 2022 09:51 |
Last Modified: | 13 Mar 2023 09:18 |
URI: | https://eref.uni-bayreuth.de/id/eprint/69971 |