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Paying for a Higher Workload? : An Experimental Investigation of the Relationship between Customer Co-Production and Willing-ness-to-Pay

Title data

Bilstein, Nicola:
Paying for a Higher Workload? : An Experimental Investigation of the Relationship between Customer Co-Production and Willing-ness-to-Pay.
2011
Event: Marketing Technologies, Social Media and Emerging Customer Behaviors: Towards Customer Empowerment or Customer Counter Power , 16.-17. Juni 2011 , Straßburg, Frankreich.
(Conference item: Workshop , Paper )

Further data

Item Type: Conference item (Paper)
Refereed: Yes
Institutions of the University: Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration VIII - Marketing and Services Management
Faculties
Faculties > Faculty of Law, Business and Economics
Faculties > Faculty of Law, Business and Economics > Department of Business Administration
Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration VIII - Marketing and Services Management > Chair Business Administration VIII - Marketing and Services Management - Univ.-Prof. Dr. Nicola Bilstein
Result of work at the UBT: No
DDC Subjects: 300 Social sciences > 330 Economics
Date Deposited: 03 Jun 2022 09:51
Last Modified: 13 Mar 2023 09:18
URI: https://eref.uni-bayreuth.de/id/eprint/69971