at Google ScholarTitle data
Bär, Sören ; Rasch, Teresa ; Strohmenger, Michael ; Kurscheidt, Markus:
Yield management for the cinema industry.
In: Journal of Revenue and Pricing Management.
Vol. 24
(2025)
Issue 4
.
- pp. 334-342.
ISSN 1477-657X
DOI: https://doi.org/10.1057/s41272-024-00515-4
Abstract in another language
Cinema operators have so far behaved more conservatively in terms of their price management. In the course of the digital transformation, there are many opportunities for price innovations. The implementation of yield management strategies in the cinema industry would have a positive impact on revenue and capacity utilization and can both strengthen the competitive situation of cinemas and contribute to increasing profitability. It is essential to determine what the number or proportion of discounted tickets should be and how many tickets can be sold at the regular price. This can be calculated using the critical fractile method, which assumes that the demand follows the normal distribution in a certain period and the distribution parameters are known. In this paper, the number of tickets to be offered at the regular price is calculated based on the evaluation of statistical data on visitor numbers, occupancy rates and prices of the German cinema industry and a leading German cinema chain.
Further data
| Item Type: | Article in a journal |
|---|---|
| Refereed: | Yes |
| Institutions of the University: | Faculties > Faculty of Cultural Studies > Department of Sport Science > Chair Sport Science II - Sport Governance and Event Management > Chair Sport Science II - Sport Governance and Event Management - Univ.-Prof. Dr. Markus Kurscheidt Faculties Faculties > Faculty of Cultural Studies Faculties > Faculty of Cultural Studies > Department of Sport Science Faculties > Faculty of Cultural Studies > Department of Sport Science > Chair Sport Science II - Sport Governance and Event Management |
| Result of work at the UBT: | Yes |
| DDC Subjects: | 700 Arts and recreation > 790 Sports, games, entertainment |
| Date Deposited: | 26 Nov 2025 07:54 |
| Last Modified: | 26 Nov 2025 07:54 |
| URI: | https://eref.uni-bayreuth.de/id/eprint/95332 |