Veröffentlichungen "Brand, Benedikt Martin"

Artikel in einer Zeitschrift

Brand, Benedikt Martin ; Kopplin, Cristopher Siegfried:
Effective Return Prevention Measures in the Post-purchase Stage : A Best-Worst Scaling Approach.
In: Marketing : ZFP. Bd. 45 (2023) Heft 1 . - S. 30-47.
ISSN 0344-1369
DOI: https://doi.org/10.15358/0344-1369-2023-1-30

Brand, Benedikt Martin ; Kopplin, Cristopher Siegfried ; Rausch, Theresa Maria:
Cultural differences in processing online customer reviews : holistic versus analytic thinkers.
In: Electronic Markets. Bd. 32 (2022) . - S. 1039-1060.
ISSN 1422-8890
DOI: https://doi.org/10.1007/s12525-022-00543-1

Brand, Benedikt Martin ; Reith, Riccardo:
Cultural differences in the perception of credible online reviews : The influence of presentation format.
In: Decision Support Systems. Bd. 154 (2022) . - 113710.
ISSN 1873-5797
DOI: https://doi.org/10.1016/j.dss.2021.113710

Rausch, Theresa Maria ; Brand, Benedikt Martin:
Gotta buy 'em all? Online shopping cart abandonment among new and existing customers.
In: International Journal of Electronic Business. Bd. 17 (2022) Heft 2 . - S. 109-134.
ISSN 1741-5063
DOI: https://doi.org/10.1504/IJEB.2022.10044963

Brand, Benedikt Martin ; Rausch, Theresa Maria ; Brandel, Jannika:
The Importance of Sustainability Aspects When Purchasing Online : Comparing Generation X and Generation Z.
In: Sustainability. Bd. 14 (2022) Heft 9 . - 5689.
ISSN 2071-1050
DOI: https://doi.org/10.3390/su14095689

Brand, Benedikt Martin ; Baier, Daniel:
Measuring country of origin effects in online shopping implicitly : a discrete choice analysis approach.
In: International Marketing Review. Bd. 39 (2022) Heft 4 . - S. 955-983.
ISSN 1758-6763
DOI: https://doi.org/10.1108/IMR-03-2021-0139

Shaw, Norman ; Eschenbrenner, Brenda ; Brand, Benedikt Martin:
Towards a Mobile App Diffusion of Innovations model : A multinational study of mobile wallet adoption.
In: Journal of Retailing and Consumer Services. Bd. 64 (2022) . - No. 102768.
ISSN 0969-6989
DOI: https://doi.org/10.1016/j.jretconser.2021.102768

Kopplin, Cristopher Siegfried ; Brand, Benedikt Martin ; Reichenberger, Yannick:
Consumer acceptance of shared e-scooters for urban and short-distance mobility.
In: Transportation Research Part D: Transport and Environment. Bd. 91 (2021) . - 102680.
ISSN 1361-9209
DOI: https://doi.org/10.1016/j.trd.2020.102680

Brand, Benedikt Martin ; Rausch, Theresa Maria:
Examining sustainability surcharges for outdoor apparel using Adaptive Choice-Based Conjoint analysis.
In: Journal of Cleaner Production. Bd. 289 (2021) . - 125654.
ISSN 0959-6526
DOI: https://doi.org/10.1016/j.jclepro.2020.125654

Stöcker, Björn ; Baier, Daniel ; Brand, Benedikt Martin:
New insights in online fashion retail returns from a customers’ perspective and their dynamics.
In: Journal of Business Economics. Bd. 91 (2021) Heft 8 . - S. 1149-1187.
ISSN 1861-8928
DOI: https://doi.org/10.1007/s11573-021-01032-1

Brand, Benedikt M. ; Baier, Daniel:
Adaptive CBC : Are the Benefits Justifying its Additional Efforts Compared to Traditional CBC?
In: Archives of Data Science Series A. Bd. 6 (2020) Heft 1 .
ISSN 2363-9881
DOI: https://doi.org/10.5445/KSP/1000098011/06

Aufsatz in einem Buch

Brand, Benedikt Martin ; Baier, Daniel:
Adaptive Choice-Based Conjointanalyse.
In: Baier, Daniel ; Brusch, Michael (Hrsg.): Conjointanalyse : Methoden - Anwendungen – Praxisbeispiele. 2. Auflage. - Berlin : Springer Gabler , 2021 . - S. 205-231
ISBN 978-3-662-63363-2
DOI: https://doi.org/10.1007/978-3-662-63364-9_9

Veranstaltungsbeitrag

Brand, Benedikt Martin ; Kopplin, Cristopher Siegfried:
Examining Best-Worst Scaling's validity and reliability : Worth a try?
2020
Veranstaltung: 2nd Meeting of AG MARKETING GfKl , August, 17-18, 2020 .
(Veranstaltungsbeitrag: Kongress/Konferenz/Symposium/Tagung , Vortrag )

Brand, Benedikt M. ; Baier, Daniel:
Adaptive CBC : Are the Benefits Justifying its Additional Efforts Compared to Traditional CBC?
2019
Veranstaltung: 5th European Conference on Data Analysis (ECDA2019) , March 18-20,2019 , Bayreuth, Germany.
(Veranstaltungsbeitrag: Kongress/Konferenz/Symposium/Tagung , Vortrag )

Brand, Benedikt Martin ; Baier, Daniel:
Comparative Analysis of E-commerce Configuration Between China and Germany.
2019
Veranstaltung: 26th International Conference on Recent Advances in Retailing and Consumer Services (RARCS2019/EIRASS2019) , July, 8-10, 2019 , Tallinn, Estonia.
(Veranstaltungsbeitrag: Kongress/Konferenz/Symposium/Tagung , Vortrag )

Dissertation

Brand, Benedikt M.:
Extrinsic Information Cues for Mitigating Information Asymmetry in e-Commerce: A German-Chinese Perspective.
Bayreuth , 2022 . - VIII, 248 S.
( Dissertation, 2021 , Universität Bayreuth, Rechts- und Wirtschaftswissenschaftliche Fakultät)
DOI: https://doi.org/10.15495/EPub_UBT_00005941