Title data
Kopplin, Cristopher Siegfried ; Brand, Benedikt Martin ; Reichenberger, Yannick:
Consumer acceptance of shared e-scooters for urban and short-distance mobility.
In: Transportation Research Part D: Transport and Environment.
Vol. 91
(2021)
.
- 102680.
ISSN 1361-9209
DOI: https://doi.org/10.1016/j.trd.2020.102680
Abstract in another language
E-scooters have conquered urban areas as a means for individual mobility and compete with other modes of transportation. While some studies endorse e-scooters as eco-friendly solution for crowded cities, others report contradictory findings and highlight safety issues. To reveal factors affecting e-scooter usage from a consumer’s perspective, a study using an adapted Unified Theory of Acceptance and Use of Technology (UTAUT2) is conducted. Based on random sampling among German public transportation services, 749 responses were collected and analyzed. E-scooters are studied in the context of mobility alternatives, revealing that they are mostly viewed as fun objects, and perceived safety indeed impedes their usage. Additionally, environmental concerns and individual convenience (i.e., performance expectancy) evince to represent the main drivers for using e-scooter. Besides, differences in the motivation for (potential) usage were found between owners and non-owners. Regarding the ecological assessment of e-scooters, they may, in fact, substitute walking over short distances.
Further data
Item Type: | Article in a journal |
---|---|
Refereed: | Yes |
Keywords: | E-scooters; Technology acceptance; Mobility; Green consumers; Sustainability; Traffic safety |
Institutions of the University: | Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration XIV - Marketing and Innovation > Chair Business Administration XIV - Marketing and Innovation - Univ.-Prof. Dr. Daniel Baier Faculties Faculties > Faculty of Law, Business and Economics Faculties > Faculty of Law, Business and Economics > Department of Business Administration Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration XIV - Marketing and Innovation |
Result of work at the UBT: | Yes |
DDC Subjects: | 300 Social sciences > 330 Economics 300 Social sciences > 380 Commerce, communications, transportation |
Date Deposited: | 23 Jan 2021 22:00 |
Last Modified: | 11 Jul 2023 09:36 |
URI: | https://eref.uni-bayreuth.de/id/eprint/62351 |