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The Audience Funnel : Observations of Gesture Based Interaction with Multiple Large Displays in a City Center

Title data

Michelis, Daniel ; Müller, Jörg:
The Audience Funnel : Observations of Gesture Based Interaction with Multiple Large Displays in a City Center.
In: International Journal of Human-Computer Interaction. Vol. 27 (2011) Issue 6 . - pp. 562-579.
ISSN 1532-7590
DOI: https://doi.org/10.1080/10447318.2011.555299

Abstract in another language

We present data from observations of Magical Mirrors, a set of four large public displays with gesture-based interaction installed in downtown Berlin, Germany. The displays show a mirror image of the environment in front of them and react with optical effects to the gestures of the audience. Observations of audience behaviour revealed recurring behavioural patterns, like glancing at a first display while passing it, moving the arms to cause some effects, then directly approaching one of the following displays and positioning oneself in the center of a display. This was often followed by positioning oneself in the center of the other displays in order to investigate the different effects. From these observations we deduced a framework of interaction with gesture-based public display systems. It describes the phases of passing by a display, viewing & reacting, subtle interaction, direct interaction, multiple interactions and follow-up actions. We collected quantitative data of these behavioural phases by observing 660 passers-by on 2 weekend evenings and show how many passers-by pass the thresholds between these phases. This ‘Audience Funnel’ should provide a framework to encourange systematic investigation of public display systems and enable comparability between different studies.

Further data

Item Type: Article in a journal
Refereed: Yes
Institutions of the University: Faculties > Faculty of Mathematics, Physics und Computer Science > Department of Computer Science > Lehrstuhl Angewandte Informatik VIII > Lehrstuhl Angewandte Informatik VIII - Univ.-Prof. Dr. Jörg Müller
Result of work at the UBT: No
DDC Subjects: 000 Computer Science, information, general works
Date Deposited: 15 Jan 2019 10:58
Last Modified: 15 Jan 2019 10:58
URI: https://eref.uni-bayreuth.de/id/eprint/42047