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Competing for your Attention : Negative Externalities in Digital Signage Advertising

Title data

Müller, Jörg ; Krüger, Antonio:
Competing for your Attention : Negative Externalities in Digital Signage Advertising.
In: Workshop at Pervasive 2007 : Designing and Evaluating Ambient Information Systems. - Toronto, Canada , 2007 . - pp. 9-12

Official URL: Volltext

Abstract in another language

In this paper, we propose to model attention consumption of advertisements as a negative externality. We examine the methods of maximum permissible values, fees, and tradable certificates to cope with the negative effects. We propose to integrate auctions for tradable attention certificates with auctions for advertising slots on digital signage. This method allows us to implement tradable certificates with relatively low transaction costs. It enables us to define a maximum amount of attention that is consumed at a certain location at a certain time. It is guaranteed to stay within these limits while causing only minimum costs for advertisers.

Further data

Item Type: Article in a book
Refereed: Yes
Institutions of the University: Faculties > Faculty of Mathematics, Physics und Computer Science > Department of Computer Science > Lehrstuhl Angewandte Informatik VIII > Lehrstuhl Angewandte Informatik VIII - Univ.-Prof. Dr. Jörg Müller
Result of work at the UBT: No
DDC Subjects: 000 Computer Science, information, general works
Date Deposited: 16 Jan 2019 10:11
Last Modified: 16 Jan 2019 10:11
URI: https://eref.uni-bayreuth.de/id/eprint/42054