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Traditional and Digital Signage

Title data

Müller, Jörg:
Traditional and Digital Signage.
In: Fischer, Stefan ; Maehle, Erik ; Reischuk, Rüdiger (ed.): INFORMATIK 2009 - Im Focus das Leben. - Bonn , 2009 . - pp. 3882-3887 . - (GI-Edition : Proceedings ; 154 )
ISBN 978-3-88579-248-2

Abstract in another language

In this paper we explain how the content of traditional and digital signs heavily depends on the context in which the sign is seen. This is followed by a comparison of the properties of traditional and digital signs, in which we show that digital signs enable us to exploit many properties that signs have, in particular context adaptivity and indexicality.

Further data

Item Type: Article in a book
Refereed: Yes
Institutions of the University: Faculties > Faculty of Mathematics, Physics und Computer Science > Department of Computer Science > Lehrstuhl Angewandte Informatik VIII > Lehrstuhl Angewandte Informatik VIII - Univ.-Prof. Dr. Jörg Müller
Result of work at the UBT: No
DDC Subjects: 000 Computer Science, information, general works
Date Deposited: 17 Jan 2019 10:13
Last Modified: 17 Jan 2019 10:13
URI: https://eref.uni-bayreuth.de/id/eprint/42069