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Advertising on public display networks

Title data

Alt, Florian ; Schmidt, Albrecht ; Müller, Jörg:
Advertising on public display networks.
In: Computer. Vol. 45 (2012) Issue 5 . - pp. 50-56.
ISSN 0018-9162
DOI: https://doi.org/10.1109/MC.2012.150

Abstract in another language

For advertising-based public display networks to become truly pervasive, they must provide a tangible social benefit and be engaging without being obtrusive, blending advertisements with informative content.

Further data

Item Type: Article in a journal
Refereed: Yes
Institutions of the University: Faculties > Faculty of Mathematics, Physics und Computer Science > Department of Computer Science > Lehrstuhl Angewandte Informatik VIII > Lehrstuhl Angewandte Informatik VIII - Univ.-Prof. Dr. Jörg Müller
Result of work at the UBT: No
DDC Subjects: 000 Computer Science, information, general works
Date Deposited: 16 Jan 2019 10:38
Last Modified: 16 Jan 2019 10:38
URI: https://eref.uni-bayreuth.de/id/eprint/42074