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Communiplay : a field study of a public display mediaspace

Title data

Müller, Jörg ; Eberle, Dieter ; Tollmar, Konrad:
Communiplay : a field study of a public display mediaspace.
In: Proceedings of the 32nd annual ACM conference on Human factors in computing systems. - New York : ACM , 2014 . - pp. 1415-1424
ISBN 978-1-4503-2473-1
DOI: https://doi.org/10.1145/2556288.2557001

Abstract in another language

We present Communiplay, a public display media space. People passing by see their own contour mirrored on a public display and can start to play with virtual objects. At the same time, they see others playing at remote displays within the same virtual space. We are interested whether people would use such a public display media space, and if so, how and why. We evaluate Communiplay in a field study in six connected locations and find a remote honey-pot effect, i.e. people interacting at one location attract people at other locations. The conversion rate (percentage of passers-by starting to interact) rose by +136% when people saw others playing at remote locations. We also provide the first quantification of the (local) honey-pot effect (in our case it raised the conversion rate by +604% when people saw others playing at the same location). We conclude that the integration of multiple public displays into a media space is a promising direction for public displays and can make them more attractive and valuable.

Further data

Item Type: Article in a book
Refereed: Yes
Institutions of the University: Faculties > Faculty of Mathematics, Physics und Computer Science > Department of Computer Science > Lehrstuhl Angewandte Informatik VIII > Lehrstuhl Angewandte Informatik VIII - Univ.-Prof. Dr. Jörg Müller
Result of work at the UBT: No
DDC Subjects: 000 Computer Science, information, general works
Date Deposited: 17 Jan 2019 08:32
Last Modified: 17 Jan 2019 08:32
URI: https://eref.uni-bayreuth.de/id/eprint/42095