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Sport Sponsoring as Platform for Engagement

Title data

Buser, Markus ; Ströbel, Tim ; Woratschek, Herbert:
Sport Sponsoring as Platform for Engagement.
In: Hehr, M. ; Cortsen, K. (ed.): Sportsindustrien og dens omverden : ledelse og kommercialisering i sport. - Copenhagen : Reitzels Publishers , 2019

Further data

Item Type: Article in a book
Refereed: No
Institutions of the University: Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Lehrstuhl Betriebswirtschaftslehre VIII - Marketing und Dienstleistungsmanagement > Lehrstuhl Betriebswirtschaftslehre VIII - Marketing und Dienstleistungsmanagement - Univ.-Prof. Dr. Herbert Woratschek
Result of work at the UBT: Yes
DDC Subjects: 300 Social sciences > 330 Economics
Date Deposited: 19 Nov 2019 12:30
Last Modified: 19 Nov 2019 12:30
URI: https://eref.uni-bayreuth.de/id/eprint/53260