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Understanding sport sponsorship decision-making : an exploration of the roles and power bases iin the sponsor's buying center

Title data

Schönberner, Jan ; Woratschek, Herbert ; Buser, Markus:
Understanding sport sponsorship decision-making : an exploration of the roles and power bases iin the sponsor's buying center.
In: European Sport Management Quarterly. (2020) .
ISSN 1618-4742
DOI: https://doi.org/10.1080/16184742.2020.1780459

Further data

Item Type: Article in a journal
Refereed: Yes
Institutions of the University: Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration VIII - Marketing and Services Management > Chair Business Administration VIII - Marketing and Services Management - Univ.-Prof. Dr. Herbert Woratschek
Result of work at the UBT: Yes
DDC Subjects: 300 Social sciences > 330 Economics
Date Deposited: 17 Jun 2020 06:27
Last Modified: 17 Jun 2020 06:27
URI: https://eref.uni-bayreuth.de/id/eprint/55516