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New Approaches to Customer Relationship Management in Fashion Retail Online

Title data

Stöcker, Björn:
New Approaches to Customer Relationship Management in Fashion Retail Online.
Bayreuth , 2021
( Doctoral thesis, 2021 , Universität Bayreuth, Rechts- und Wirtschaftswissenschaftliche Fakultät)

Further data

Item Type: Doctoral thesis
Institutions of the University: Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration XIV - Marketing and Innovation > Chair Business Administration XIV - Marketing and Innovation - Univ.-Prof. Dr. Daniel Baier
Result of work at the UBT: Yes
DDC Subjects: 300 Social sciences > 330 Economics
Date Deposited: 22 Apr 2021 06:12
Last Modified: 22 Apr 2021 06:12
URI: https://eref.uni-bayreuth.de/id/eprint/64852