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Analyse linguistico-pragmatique des stratégies de persuasion dans le discours publicitaire : cas du smsing

Title data

Boukari, Oumarou:
Analyse linguistico-pragmatique des stratégies de persuasion dans le discours publicitaire : cas du smsing.
In: Les Lignes de Bouaké-la-Neuve. (2017) Issue 8 . - pp. 94-118.
ISSN 2221-9730

Further data

Item Type: Article in a journal
Refereed: Yes
Institutions of the University: Faculties > Faculty of Languages and Literature > Chair Romance Languages and General Linguistics > Chair Romance Languages and General Linguistics - Univ.-Prof. Dr. Martina Drescher
Result of work at the UBT: No
DDC Subjects: 400 Language > 410 Linguistics
400 Language > 440 French and related languages
Date Deposited: 04 May 2021 09:03
Last Modified: 04 May 2021 09:07
URI: https://eref.uni-bayreuth.de/id/eprint/65064