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How Nudging Inspires Sustainable Behavior among Event Attendees : A Qualitative Analysis of Selected Music Festivals

Title data

Bär, Sören ; Korrmann, Laura ; Kurscheidt, Markus:
How Nudging Inspires Sustainable Behavior among Event Attendees : A Qualitative Analysis of Selected Music Festivals.
In: Sustainability. Vol. 14 (22 May 2022) Issue 10 . - No. 6321.
ISSN 2071-1050
DOI: https://doi.org/10.3390/su14106321

Abstract in another language

This research answers the question of which nudges can be created to subtly influence event attendees in such a way that they contribute to the implementation of a green event. Using the qualitative content analysis according to Mayring, three music festivals were analyzed in detail with regard to their measures for ecological sustainability. All available online resources—in particular, the websites of the music festivals, blog entries, online newspaper articles and, also, observations during several personal visits—were used as sources of the qualitative data. A key result was the development of a model for nudges that can generally be used and implemented for events. The goals, the nudges developed and the possible measures with regard to ecological sustainability are defined in the areas of transport, garbage, electricity, gastronomy, sanitation and compensation of emissions. The more music festival participants already behave in an ecologically sustainable manner, the more others will join them. This can be exploited by using social nudges that consciously inspire group social dynamics. In order to be able to use nudging sensibly, organizers have to internalize that they act as decision-makers, which entails a great ethical and moral responsibility. Even inconspicuous nudges can be very effective.

Further data

Item Type: Article in a journal
Refereed: Yes
Keywords: nudging; event; music festivals; sustainable behavior; ecological sustainability; green event; emissions; compensation
Institutions of the University: Faculties > Faculty of Cultural Studies > Department of Sport Science > Chair Sport Science II - Sport Governance and Event Management > Chair Sport Science II - Sport Governance and Event Management - Univ.-Prof. Dr. Markus Kurscheidt
Result of work at the UBT: Yes
DDC Subjects: 700 Arts and recreation > 790 Sports, games, entertainment
Date Deposited: 25 May 2022 07:16
Last Modified: 25 May 2022 07:16
URI: https://eref.uni-bayreuth.de/id/eprint/69724