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Markenmusik

Title data

Strötgen, Stefan:
Markenmusik.
Würzburg : Königshausen & Neumann , 2014 . - 334 p.
ISBN 978-3-8260-5400-6
( Doctoral thesis, 2014 , Universität Bayreuth, Sprach- und Literaturwissenschaftliche Fakultät)

Further data

Item Type: Doctoral thesis
Keywords: Akustische Markenführung; Soziokultureller Faktor; Werbewirkung
Institutions of the University: Faculties > Faculty of Languages and Literature
Faculties > Faculty of Languages and Literature > Chair Theatre Studies with a focus on Music Theatre > Chair Theatre Studies with a focus on Music Theatre - Univ.-Prof. Dr. Anno Mungen
Faculties
Faculties > Faculty of Languages and Literature > Chair Theatre Studies with a focus on Music Theatre
Result of work at the UBT: Yes
DDC Subjects: 700 Arts and recreation
Date Deposited: 04 Dec 2015 09:39
Last Modified: 04 Dec 2015 09:39
URI: https://eref.uni-bayreuth.de/id/eprint/23180