at Google ScholarTitle data
Müller, Jörg ; Krüger, Antonio:
How much to bid in Digital Signage Advertising Auctions?
In:
Adjunct Proceedings of Pervasive 2007. -
Toronto, Canada
,
2007
Related URLs
Abstract in another language
In this paper we investigate bidding strategies for auctions that sell advertising space on digital signage. We introduce actionable advertisements, which are advertisements that entice you to take a specific action at a certain location in a specific time window. We introduce auctions for multiple advertising slots and present bidding strategies that take into account the number of faces seen in front of the display, the current time and location, as well as the user profiles of the users in front of the display. We use decision theory to calculate the expected utility of being shown for each advertisement.
Further data
| Item Type: | Article in a book |
|---|---|
| Refereed: | Yes |
| Institutions of the University: | Faculties > Faculty of Mathematics, Physics und Computer Science > Department of Computer Science > Chair Applied Computer Science VIII > Chair Applied Computer Science VIII - Univ.-Prof. Dr. Jörg Müller Faculties Faculties > Faculty of Mathematics, Physics und Computer Science Faculties > Faculty of Mathematics, Physics und Computer Science > Department of Computer Science Faculties > Faculty of Mathematics, Physics und Computer Science > Department of Computer Science > Chair Applied Computer Science VIII |
| Result of work at the UBT: | No |
| DDC Subjects: | 000 Computer Science, information, general works |
| Date Deposited: | 16 Jan 2019 08:07 |
| Last Modified: | 18 Jan 2019 09:54 |
| URI: | https://eref.uni-bayreuth.de/id/eprint/42046 |