at Google ScholarTitle data
Alt, Florian ; Schmidt, Albrecht ; Müller, Jörg:
Advertising on public display networks.
In: Computer.
Vol. 45
(2012)
Issue 5
.
- pp. 50-56.
ISSN 0018-9162
DOI: https://doi.org/10.1109/MC.2012.150
Related URLs
Abstract in another language
For advertising-based public display networks to become truly pervasive, they must provide a tangible social benefit and be engaging without being obtrusive, blending advertisements with informative content.
Further data
| Item Type: | Article in a journal |
|---|---|
| Refereed: | Yes |
| Institutions of the University: | Faculties > Faculty of Mathematics, Physics und Computer Science > Department of Computer Science > Chair Applied Computer Science VIII > Chair Applied Computer Science VIII - Univ.-Prof. Dr. Jörg Müller Faculties Faculties > Faculty of Mathematics, Physics und Computer Science Faculties > Faculty of Mathematics, Physics und Computer Science > Department of Computer Science Faculties > Faculty of Mathematics, Physics und Computer Science > Department of Computer Science > Chair Applied Computer Science VIII |
| Result of work at the UBT: | No |
| DDC Subjects: | 000 Computer Science, information, general works |
| Date Deposited: | 16 Jan 2019 10:38 |
| Last Modified: | 16 Jan 2019 10:38 |
| URI: | https://eref.uni-bayreuth.de/id/eprint/42074 |