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Looking glass : a field study on noticing interactivity of a shop window

Titelangaben

Müller, Jörg ; Walter, Robert ; Bailly, Gilles ; Nischt, Michael ; Alt, Florian:
Looking glass : a field study on noticing interactivity of a shop window.
In: Proceedings of the SIGCHI Conference on Human Factors in Computing Systems. - New York : ACM , 2012 . - S. 297-306
ISBN 978-1-4503-1015-4
DOI: https://doi.org/10.1145/2207676.2207718

Volltext

Link zum Volltext (externe URL): Volltext

Abstract

In this paper we present our findings from a lab and a field study investigating how passers-by notice the interactivity of public displays. We designed an interactive installation that uses visual feedback to the incidental movements of passers-by to communicate its interactivity. The lab study reveals: (1) Mirrored user silhouettes and images are more effective than avatar-like representations. (2) It takes time to notice the interactivity (approximately 1.2s). In the field study, three displays were installed during three weeks in shop windows, and data about 502 interaction sessions were collected. Our observations show: (1) Significantly more passers-by interact when immediately showing the mirrored user image (+90%) or silhouette (+47%) compared to a traditional attract sequence with call-to-action. (2) Passers-by often notice interactivity late and have to walk back to interact (the landing effect). (3) If somebody is already interacting, others begin interaction behind the ones already interacting, forming multiple rows (the honeypot effect). Our findings can be used to design public display applications and shop windows that more effectively communicate interactivity to passers-by.

Weitere Angaben

Publikationsform: Aufsatz in einem Buch
Begutachteter Beitrag: Ja
Institutionen der Universität: Fakultäten > Fakultät für Mathematik, Physik und Informatik > Institut für Informatik > Lehrstuhl Angewandte Informatik VIII > Lehrstuhl Angewandte Informatik VIII - Univ.-Prof. Dr. Jörg Müller
Fakultäten
Fakultäten > Fakultät für Mathematik, Physik und Informatik
Fakultäten > Fakultät für Mathematik, Physik und Informatik > Institut für Informatik
Fakultäten > Fakultät für Mathematik, Physik und Informatik > Institut für Informatik > Lehrstuhl Angewandte Informatik VIII
Titel an der UBT entstanden: Nein
Themengebiete aus DDC: 000 Informatik,Informationswissenschaft, allgemeine Werke
Eingestellt am: 16 Jan 2019 13:09
Letzte Änderung: 16 Jan 2019 13:09
URI: https://eref.uni-bayreuth.de/id/eprint/42076