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How Nudging Inspires Sustainable Behavior among Event Attendees : A Qualitative Analysis of Selected Music Festivals

Titelangaben

Bär, Sören ; Korrmann, Laura ; Kurscheidt, Markus:
How Nudging Inspires Sustainable Behavior among Event Attendees : A Qualitative Analysis of Selected Music Festivals.
In: Sustainability. Bd. 14 (2022) Heft 10 . - 6321.
ISSN 2071-1050
DOI: https://doi.org/10.3390/su14106321

Abstract

This research answers the question of which nudges can be created to subtly influence event attendees in such a way that they contribute to the implementation of a green event. Using the qualitative content analysis according to Mayring, three music festivals were analyzed in detail with regard to their measures for ecological sustainability. All available online resources—in particular, the websites of the music festivals, blog entries, online newspaper articles and, also, observations during several personal visits—were used as sources of the qualitative data. A key result was the development of a model for nudges that can generally be used and implemented for events. The goals, the nudges developed and the possible measures with regard to ecological sustainability are defined in the areas of transport, garbage, electricity, gastronomy, sanitation and compensation of emissions. The more music festival participants already behave in an ecologically sustainable manner, the more others will join them. This can be exploited by using social nudges that consciously inspire group social dynamics. In order to be able to use nudging sensibly, organizers have to internalize that they act as decision-makers, which entails a great ethical and moral responsibility. Even inconspicuous nudges can be very effective.

Weitere Angaben

Publikationsform: Artikel in einer Zeitschrift
Begutachteter Beitrag: Ja
Keywords: nudging; event; music festivals; sustainable behavior; ecological sustainability; green event; emissions; compensation
Institutionen der Universität: Fakultäten > Kulturwissenschaftliche Fakultät > Institut für Sportwissenschaft > Lehrstuhl Sportwissenschaft II - Sport Governance und Eventmanagement > Lehrstuhl Sportwissenschaft II - Sport Governance und Eventmanagement - Univ.-Prof. Dr. Markus Kurscheidt
Fakultäten
Fakultäten > Kulturwissenschaftliche Fakultät
Fakultäten > Kulturwissenschaftliche Fakultät > Institut für Sportwissenschaft
Fakultäten > Kulturwissenschaftliche Fakultät > Institut für Sportwissenschaft > Lehrstuhl Sportwissenschaft II - Sport Governance und Eventmanagement
Titel an der UBT entstanden: Ja
Themengebiete aus DDC: 700 Künste und Unterhaltung > 790 Sport, Spiele, Unterhaltung
Eingestellt am: 25 Mai 2022 07:16
Letzte Änderung: 09 Jul 2024 10:49
URI: https://eref.uni-bayreuth.de/id/eprint/69724