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Produktverpackungen der Lebensmittelindustrie : Werbung oder Wahrheit?

Title data

Bachmann-Stein, Andrea:
Produktverpackungen der Lebensmittelindustrie : Werbung oder Wahrheit?
In: Zeitschrift für Literaturwissenschaft und Linguistik. Vol. 52 (2022) . - pp. 669-692.
ISSN 0049-8653
DOI: https://doi.org/10.1007/s41244-022-00274-y

Further data

Item Type: Article in a journal
Refereed: Yes
Keywords: Sale Packaging; Ambiguity; Disguise; Hide; Special Language; Persuasion; Advertising
Institutions of the University: Faculties > Faculty of Languages and Literature > Chair Germanic Linguistics
Faculties
Faculties > Faculty of Languages and Literature
Result of work at the UBT: No
DDC Subjects: 400 Language > 410 Linguistics
Date Deposited: 07 Dec 2022 07:14
Last Modified: 09 Jun 2023 08:40
URI: https://eref.uni-bayreuth.de/id/eprint/72966