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University of Bayreuth
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Graduate Schools
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BMBF Graduiertenkolleg
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Graduiertenkolleg Diversität in Bildungsprozessen (interdisziplinär)
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2021
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2021
Ziewiecki, Sandra
:
Influencer Marketing - Eine empirische Untersuchung des Einflusses des Influencer Marketings und von Influencern auf die Kaufabsicht.
Bayreuth , 2021 . - 278 p.
( Doctoral thesis, 2021 , Universität Bayreuth, Rechts- und Wirtschaftswissenschaftliche Fakultät)
DOI:
https://doi.org/10.15495/EPub_UBT_00005419
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