Zeitschrift: Australasian Marketing Journal

2026

Anderski, Matthias ; Fuller, Rachel ; Dickson, Geoff ; Thompson, Ashleigh-Jane ; Ströbel, Tim:
It Takes a Network and More : Athlete Activism and the Co-Creation of Athlete-Brand Meaning.
In: Australasian Marketing Journal. (24 März 2026) .
ISSN 1441-3582
DOI: https://doi.org/10.1177/14413582261426042

2009

Woratschek, Herbert ; Roth, Stefan ; Horbel, Chris:
"Sorry We Are Fully Booked" : an Experimental Study of Preference Formation through Unavailable Services.
In: Australasian Marketing Journal. Bd. 17 (2009) Heft 1 . - S. 27-35.
ISSN 1441-3582
DOI: https://doi.org/10.1016/j.ausmj.2009.01.007