Veröffentlichungen "Rausch, Theresa Maria"

Artikel in einer Zeitschrift

Kopplin, Cristopher Siegfried ; Rausch, Theresa Maria:
Above and beyond meat : the role of consumers' dietary behavior for the purchase of plant-based food substitutes.
In: Review of Managerial Science. Bd. 16 (2022) . - S. 1335-1364.
ISSN 1863-6683
DOI: https://doi.org/10.1007/s11846-021-00480-x

Rausch, Theresa Maria ; Albrecht, Tobias ; Baier, Daniel:
Beyond the beaten paths of forecasting call center arrivals : on the use of dynamic harmonic regression with predictor variables.
In: Journal of Business Economics. Bd. 92 (2022) Heft 4 . - S. 675-706.
ISSN 1861-8928
DOI: https://doi.org/10.1007/s11573-021-01075-4

Brand, Benedikt Martin ; Kopplin, Cristopher Siegfried ; Rausch, Theresa Maria:
Cultural differences in processing online customer reviews : holistic versus analytic thinkers.
In: Electronic Markets. Bd. 32 (2022) . - S. 1039-1060.
ISSN 1422-8890
DOI: https://doi.org/10.1007/s12525-022-00543-1

Rausch, Theresa Maria ; Brand, Benedikt Martin:
Gotta buy 'em all? Online shopping cart abandonment among new and existing customers.
In: International Journal of Electronic Business. Bd. 17 (2022) Heft 2 . - S. 109-134.
ISSN 1741-5063
DOI: https://doi.org/10.1504/IJEB.2022.10044963

Brand, Benedikt Martin ; Rausch, Theresa Maria ; Brandel, Jannika:
The Importance of Sustainability Aspects When Purchasing Online : Comparing Generation X and Generation Z.
In: Sustainability. Bd. 14 (2022) Heft 9 . - 5689.
ISSN 2071-1050
DOI: https://doi.org/10.3390/su14095689

Rausch, Theresa Maria ; Derra, Nicholas Daniel ; Wolf, Lukas:
Predicting online shopping cart abandonment with machine learning approaches.
In: International Journal of Market Research. Bd. 64 (2022) Heft 1 . - S. 89-112.
ISSN 2515-2173
DOI: https://doi.org/10.1177/1470785320972526

Rese, Alexandra ; Baier, Daniel ; Rausch, Theresa Maria:
Success factors in sustainable textile product innovation : An empirical investigation.
In: Journal of Cleaner Production. Bd. 331 (2022) . - 129829.
ISSN 0959-6526
DOI: https://doi.org/10.1016/j.jclepro.2021.129829

Rausch, Theresa Maria ; Kopplin, Cristopher Siegfried:
Bridge the gap : Consumers' purchase intention and behavior regarding sustainable clothing.
In: Journal of Cleaner Production. Bd. 278 (2021) . - 123882.
ISSN 0959-6526
DOI: https://doi.org/10.1016/j.jclepro.2020.123882

Albrecht, Tobias ; Rausch, Theresa Maria ; Derra, Nicholas Daniel:
Call me maybe : Methods and practical implementation of artificial intelligence in call center arrivals' forecasting.
In: Journal of Business Research. Bd. 123 (2021) . - S. 267-278.
ISSN 0148-2963
DOI: https://doi.org/10.1016/j.jbusres.2020.09.033

Rausch, Theresa Maria ; Baier, Daniel ; Wening, Stefanie:
Does sustainability really matter to consumers? Assessing the importance of online shop and apparel product attributes.
In: Journal of Retailing and Consumer Services. Bd. 63 (2021) . - 102681.
ISSN 0969-6989
DOI: https://doi.org/10.1016/j.jretconser.2021.102681

Brand, Benedikt Martin ; Rausch, Theresa Maria:
Examining sustainability surcharges for outdoor apparel using Adaptive Choice-Based Conjoint analysis.
In: Journal of Cleaner Production. Bd. 289 (2021) . - 125654.
ISSN 0959-6526
DOI: https://doi.org/10.1016/j.jclepro.2020.125654

Baier, Daniel ; Rausch, Theresa Maria ; Wagner, Timm F.:
The Drivers of Sustainable Apparel and Sportswear Consumption : A Segmented Kano Perspective.
In: Sustainability. Bd. 12 (2020) Heft 7 . - 2788.
ISSN 2071-1050
DOI: https://doi.org/10.3390/su12072788

Aufsatz in einem Buch

Rausch, Theresa Maria ; Albrecht, Tobias:
The Impact of Lead Time and Model Selection on the Accuracy of Call Center Arrivals' Forecasts.
In: Proceedings of the 28th European Conference on Information Systems (ECIS). - Marrakech , 2020
ISBN 978-1-7336325-1

Veranstaltungsbeitrag

Rausch, Theresa Maria ; Albrecht, Tobias ; Baier, Daniel:
Forecasting Sub-Daily Call Center Arrivals : Investigating the Joint Impact of Data Disaggregation and Model Selection on Accuracy.
2020
Veranstaltung: Data Analysis and Classification in Marketing (AG Marketing) , November 14th – 15th, 2019 , Karlsruher Institut für Technologie (KIT), Karlsruhe.
(Veranstaltungsbeitrag: Workshop , Vortrag )
DOI: https://doi.org/10.5445/IR/1000119609

Rausch, Theresa Maria ; Baier, Daniel:
Forecasting Sub-daily Call Center Arrivals : Investigating the Joint Impact of Data Disaggregation and Model Selection on Accuracy.
2019
Veranstaltung: 1st Working Group Meeting of AG Marketing, „Advanced Data Analysis Techniques with Marketing Applications“ , November 14-15, 2019 , Karlsruhe.
(Veranstaltungsbeitrag: Kongress/Konferenz/Symposium/Tagung , Vortrag )

Dissertation

Rausch, Theresa Maria:
Quo vadis, e-commerce? : Insights on and innovative approaches towards selected current challenges in the e-commerce context.
Bayreuth , 2021 . - VIII, 228 S.
( Dissertation, 2021 , Universität Bayreuth, Rechts- und Wirtschaftswissenschaftliche Fakultät)
DOI: https://doi.org/10.15495/EPub_UBT_00005420