Veröffentlichungen "Karasenko, Andreas"

Artikel in einer Zeitschrift

Baier, Daniel ; Karasenko, Andreas ; Rese, Alexandra:
Measuring technology acceptance over time using transfer models based on online customer reviews.
In: Journal of Retailing and Consumer Services. Bd. 85 (2025) . - 104278.
ISSN 0969-6989
DOI: https://doi.org/10.1016/j.jretconser.2025.104278

Karasenko, Andreas:
Sentiment Analysis in Marketing : From Fundamentals to State-of-the-art.
In: Marketing : ZFP. Bd. 47 (2025) Heft 1 . - S. 45-70.
ISSN 0344-1369
DOI: https://doi.org/10.15358/0344-1369-2025-1-45

Veranstaltungsbeitrag

Baier, Daniel ; Karasenko, Andreas ; Rese, Alexandra:
Measuring Technology Acceptance over Time by Online Customer Reviews-based Transfer Learning.
2024
Veranstaltung: 30th International Conference on Recent Advances in Retailing and Consumer Services (RARCS2024/EIRASS2024) , June 26-30, 2024 , Fuerteventura, Spain.
(Veranstaltungsbeitrag: Kongress/Konferenz/Symposium/Tagung , Vortrag )