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Are You a Maverick? Towards a Segmentation of Collaboration Technology Users

Title data

Schacht, Silvia ; Morana, Stefan ; Urbach, Nils ; Mädche, Alexander:
Are You a Maverick? Towards a Segmentation of Collaboration Technology Users.
2015
Event: 36th International Conference on Information Systems (ICIS) , 13.-16. Dez. 2015 , Fort Worth, USA.
(Conference item: Conference , Paper )

Official URL: Volltext

Abstract in another language

Collaboration technologies are heavily used in organizations enabling employees to communicate, cooperate, and collaborate with each other. There exist much research investigating why different people are using different kinds of collaboration technologies, but some of the research results on technology acceptance are contradictious. A reason for these inconsistent results may be unobserved heterogeneity. Aiming to understand the heterogeneity, the presented research-in-progress discusses the examination of collaboration technology user segments. By applying the finite mixture partial least squares (FIMIX-PLS) approach, we aim to provide a differentiated picture of factors affecting individuals in their acceptance of collaboration technologies. Our preliminary results indicate that the aggregated model basing on the four identified segments provides more explanations than the global research model. Our overall research contributes to existing research, since we characterize different users groups and thus, improve interpretability of collaboration technology acceptance.

Further data

Item Type: Conference item (Paper)
Refereed: Yes
Keywords: Collaboration technology; segmentation; FIMIX-PLS
Institutions of the University: Faculties > Faculty of Law, Business and Economics > Department of Business Administration
Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Professorship Business Information Systems and strategic IT management
Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Professorship Business Information Systems and strategic IT management > Professorship Business Informations Systems and strategic IT management - Univ.-Prof. Dr. Nils Urbach
Research Institutions
Research Institutions > Affiliated Institutes
Research Institutions > Affiliated Institutes > Fraunhofer Project Group Business and Information Systems Engineering
Research Institutions > Affiliated Institutes > FIM Research Center Finance & Information Management
Faculties
Faculties > Faculty of Law, Business and Economics
Result of work at the UBT: Yes
DDC Subjects: 000 Computer Science, information, general works > 004 Computer science
300 Social sciences > 330 Economics
Date Deposited: 24 Sep 2015 08:55
Last Modified: 19 Dec 2018 13:40
URI: https://eref.uni-bayreuth.de/id/eprint/19519