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Diego Maradona and Place Image : Exploring the Dynamics of Celebrity Image Transfer to Place and Destination Image

Title data

Alessi, Natalia ; Wilson, Bradley ; Sorenson, Peter:
Diego Maradona and Place Image : Exploring the Dynamics of Celebrity Image Transfer to Place and Destination Image.
2015
Event: Hospitality Now! Past, Present and Future Philosophers and researchers meet practitioners and the industry to discuss global and local hospitality issues , July 1-2, 2015 , Deventer, The Netherlands.
(Conference item: Conference , Speech )

Further data

Item Type: Conference item (Speech)
Refereed: Yes
Institutions of the University: Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Lehrstuhl Betriebswirtschaftslehre VIII - Marketing und Dienstleistungsmanagement > Lehrstuhl Betriebswirtschaftslehre VIII - Marketing und Dienstleistungsmanagement - Univ.-Prof. Dr. Herbert Woratschek
Faculties
Faculties > Faculty of Law, Business and Economics
Faculties > Faculty of Law, Business and Economics > Department of Business Administration
Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Lehrstuhl Betriebswirtschaftslehre VIII - Marketing und Dienstleistungsmanagement
Result of work at the UBT: Yes
DDC Subjects: 300 Social sciences > 330 Economics
Date Deposited: 29 Oct 2015 08:45
Last Modified: 29 Oct 2015 08:45
URI: https://eref.uni-bayreuth.de/id/eprint/20853