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Extending the Service-Profit-Chain: The Case of Football Fans und Visitors

Title data

Horbel, Chris ; Woratschek, Herbert ; Popp, Bastian:
Extending the Service-Profit-Chain: The Case of Football Fans und Visitors.
2009
Event: 38th European Marketing Academy Conference (EMAC) , May 26-29, 2009 , Nantes, France.
(Conference item: Conference , Speech )

Official URL: Volltext

Further data

Item Type: Conference item (Speech)
Refereed: Yes
Institutions of the University: Faculties
Faculties > Faculty of Law, Business and Economics
Faculties > Faculty of Law, Business and Economics > Department of Business Administration
Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Lehrstuhl Betriebswirtschaftslehre VIII - Marketing und Dienstleistungsmanagement
Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Lehrstuhl Betriebswirtschaftslehre VIII - Marketing und Dienstleistungsmanagement > Lehrstuhl Betriebswirtschaftslehre VIII - Marketing und Dienstleistungsmanagement - Univ.-Prof. Dr. Herbert Woratschek
Result of work at the UBT: Yes
DDC Subjects: 300 Social sciences > 330 Economics
Date Deposited: 26 Aug 2014 09:22
Last Modified: 05 Feb 2015 13:28
URI: https://eref.uni-bayreuth.de/id/eprint/2154