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Online Brand Communities: Loyal to the Community or the Brand

Title data

Popp, Bastian ; Horbel, Chris ; Woratschek, Herbert:
Online Brand Communities: Loyal to the Community or the Brand.
2013
Event: 42nd European Marketing Academy Conference (EMAC) , June 2013 , Istanbul, Turkey.
(Conference item: Conference , Speech )

Further data

Item Type: Conference item (Speech)
Refereed: Yes
Institutions of the University: Faculties
Faculties > Faculty of Law, Business and Economics
Faculties > Faculty of Law, Business and Economics > Department of Business Administration
Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Lehrstuhl Betriebswirtschaftslehre VIII - Marketing und Dienstleistungsmanagement
Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Lehrstuhl Betriebswirtschaftslehre VIII - Marketing und Dienstleistungsmanagement > Lehrstuhl Betriebswirtschaftslehre VIII - Marketing und Dienstleistungsmanagement - Univ.-Prof. Dr. Herbert Woratschek
Result of work at the UBT: Yes
DDC Subjects: 300 Social sciences > 330 Economics
Date Deposited: 27 Aug 2014 08:33
Last Modified: 17 Dec 2014 07:00
URI: https://eref.uni-bayreuth.de/id/eprint/2160