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The effects of customer-brand identification, customer satisfaction and price acceptability on customer loyalty intentions

Title data

Woratschek, Herbert ; Popp, Bastian ; Horbel, Chris:
The effects of customer-brand identification, customer satisfaction and price acceptability on customer loyalty intentions.
2012
Event: 41st European Marketing Academy Conference (EMAC) , Lisboa, Portugal.
(Conference item: Conference , Speech )

Further data

Item Type: Conference item (Speech)
Refereed: Yes
Institutions of the University: Faculties
Faculties > Faculty of Law, Business and Economics
Faculties > Faculty of Law, Business and Economics > Department of Business Administration
Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Lehrstuhl Betriebswirtschaftslehre VIII - Marketing und Dienstleistungsmanagement
Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Lehrstuhl Betriebswirtschaftslehre VIII - Marketing und Dienstleistungsmanagement > Lehrstuhl Betriebswirtschaftslehre VIII - Marketing und Dienstleistungsmanagement - Univ.-Prof. Dr. Herbert Woratschek
Result of work at the UBT: Yes
DDC Subjects: 300 Social sciences > 330 Economics
Date Deposited: 26 Aug 2014 11:00
Last Modified: 17 Dec 2014 07:01
URI: https://eref.uni-bayreuth.de/id/eprint/2185