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Evaluation of Sport Brands - An Empirical Analysis of the Interplay between Brand Strength and Brand Equity

Title data

Ströbel, Tim ; Woratschek, Herbert:
Evaluation of Sport Brands - An Empirical Analysis of the Interplay between Brand Strength and Brand Equity.
2011
Event: 19th Conference of the European Association for Sport Management (EASM) , September 2011 , Madrid, Spain.
(Conference item: Conference , Speech )

Further data

Item Type: Conference item (Speech)
Refereed: Yes
Institutions of the University: Faculties
Faculties > Faculty of Law, Business and Economics
Faculties > Faculty of Law, Business and Economics > Department of Business Administration
Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Lehrstuhl Betriebswirtschaftslehre VIII - Marketing und Dienstleistungsmanagement
Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Lehrstuhl Betriebswirtschaftslehre VIII - Marketing und Dienstleistungsmanagement > Lehrstuhl Betriebswirtschaftslehre VIII - Marketing und Dienstleistungsmanagement - Univ.-Prof. Dr. Herbert Woratschek
Result of work at the UBT: Yes
DDC Subjects: 300 Social sciences > 330 Economics
Date Deposited: 27 Aug 2014 10:07
Last Modified: 28 Aug 2014 09:07
URI: https://eref.uni-bayreuth.de/id/eprint/2202