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Zwischen Nichtwissen und Wissen:Plakate als Medium der HIV/Aids-Prävention im frankophonen Afrika

Title data

Drescher, Martina:
Zwischen Nichtwissen und Wissen:Plakate als Medium der HIV/Aids-Prävention im frankophonen Afrika.
In: Zeitschrift für angewandte Linguistik. Vol. 63 (2015) Issue 1 . - pp. 169-201.
ISSN 2190-0191
DOI: https://doi.org/10.1515/zfal-2015-0018

Project information

Project financing: Andere

Abstract in another language

Despite anti-retroviral therapies HIV/Aids still represents a threatening and often fatal disease in most of sub-Saharan Africa. Awareness campaigns which combine various media thus remain an important means in the struggle against the pandemic’s further spreading. Posters are one such crucial element. As campaigns increasingly rely on principles of social marketing, the segmentation of the audience and the identification of different target groups have become key concepts to be reckoned with.
Based on data collated from the collection of HIV/Aids-posters at the Dresden Museum of Hygiene and photos of campaign posters from different Francophone African countries, this paper aims to discuss to which extent these posters are actually designed for specific target groups. Central to the analysis is the complex semiotic connection between textual and visual elements which will be illustrated with a series of case studies.

Further data

Item Type: Article in a journal
Refereed: Yes
Keywords: Adressatenzuschnitt, Französisch, Plakat, Prävention, Text-Bild-Relation, Wissen, Nichtwissen, subsaharisches Afrika, HIV/Aids, soziales Marketing

recipient design, French, poster, sensitization, text-image-relation, knowledge, ignorance, sub-Saharan Africa, HIV/Aids, social marketing
Institutions of the University: Faculties > Faculty of Languages and Literature
Faculties > Faculty of Languages and Literature > Lehrstuhl Romanische und Allgemeine Sprachwissenschaft
Faculties > Faculty of Languages and Literature > Lehrstuhl Romanische und Allgemeine Sprachwissenschaft > Lehrstuhl Romanische und Allgemeine Sprachwissenschaft - Univ.-Prof. Dr. Martina Drescher
Faculties
Result of work at the UBT: Yes
DDC Subjects: 400 Language > 400 Language
400 Language > 410 Linguistics
400 Language > 440 French and related languages
Date Deposited: 17 Dec 2015 10:39
Last Modified: 10 Mar 2016 10:57
URI: https://eref.uni-bayreuth.de/id/eprint/23598