Zwischen Nichtwissen und Wissen : Plakate als Medium der HIV/Aids-Prävention im frankophonen Afrika

Titelangaben

Drescher, Martina:
Zwischen Nichtwissen und Wissen : Plakate als Medium der HIV/Aids-Prävention im frankophonen Afrika.
In: Zeitschrift für angewandte Linguistik. Bd. 63 (2015) Heft 1 . - S. 169-201.
ISSN 2190-0191
DOI: https://doi.org/10.1515/zfal-2015-0018

Angaben zu Projekten

Abstract

Despite anti-retroviral therapies HIV/Aids still represents a threatening and often fatal disease in most of sub-Saharan Africa. Awareness campaigns which combine various media thus remain an important means in the struggle against the pandemic’s further spreading. Posters are one such crucial element. As campaigns increasingly rely on principles of social marketing, the segmentation of the audience and the identification of different target groups have become key concepts to be reckoned with.
Based on data collated from the collection of HIV/Aids-posters at the Dresden Museum of Hygiene and photos of campaign posters from different Francophone African countries, this paper aims to discuss to which extent these posters are actually designed for specific target groups. Central to the analysis is the complex semiotic connection between textual and visual elements which will be illustrated with a series of case studies.