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Innovative Produktpolitik als Marketing-Instrument mittelständischer Investitionsgüterhersteller

Title data

Keßler, Rüdiger:
Innovative Produktpolitik als Marketing-Instrument mittelständischer Investitionsgüterhersteller.
Thun : Deutsch , 1982 . - XIV, 307 p. - (Reihe Wirtschaftswissenschaften ; 270 )
ISBN 3-87144-708-0
( Doctoral thesis, 1982 , Universität Bayreuth, Rechts- und Wirtschaftswissenschaftliche Fakultät)

Further data

Item Type: Doctoral thesis
Keywords: Investitionsgütermarketing; Klein- und Mittelbetrieb; Produktinnovation; Produktpolitik
Institutions of the University: Faculties > Faculty of Law, Business and Economics > Department of Business Administration
Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Former Professors
Faculties
Faculties > Faculty of Law, Business and Economics
Result of work at the UBT: Yes
DDC Subjects: 300 Social sciences > 340 Law
Date Deposited: 11 Jan 2016 14:31
Last Modified: 11 Jan 2016 14:31
URI: https://eref.uni-bayreuth.de/id/eprint/26284