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Profitables Wachstum im internationalen Großkundenvertrieb der Automobilindustrie

Title data

Strunkmann-Meister, Patrick:
Profitables Wachstum im internationalen Großkundenvertrieb der Automobilindustrie.
Lohmar : Eul , 2005 . - (Reihe: Produktionswirtschaft und Industriebetriebslehre ; 13 )
ISBN 3-89936-337-X
( Doctoral thesis, 2005 , Universität Bayreuth, Rechts- und Wirtschaftswissenschaftliche Fakultät)

Further data

Item Type: Doctoral thesis
Keywords: Großkunde; Internationales Marketing; Kraftfahrzeugindustrie; Kundengruppenmanagement; Wettbewerbsstrategie
Institutions of the University: Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration V
Faculties
Faculties > Faculty of Law, Business and Economics
Faculties > Faculty of Law, Business and Economics > Department of Business Administration
Result of work at the UBT: Yes
DDC Subjects: 300 Social sciences > 330 Economics
Date Deposited: 15 Feb 2016 11:57
Last Modified: 18 Feb 2016 07:13
URI: https://eref.uni-bayreuth.de/id/eprint/27990