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Collective Fan Identification and its Influence on Team Related Consumption

Title data

Yilmaz, Hakan ; Woratschek, Herbert:
Collective Fan Identification and its Influence on Team Related Consumption.
2014
Event: 22nd Conference of the European Association for Sport Management (EASM) , Sept. 2014 , Coventry, UK.
(Conference item: Conference , Speech )

Further data

Item Type: Conference item (Speech)
Refereed: Yes
Institutions of the University: Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Lehrstuhl Betriebswirtschaftslehre VIII - Marketing und Dienstleistungsmanagement > Lehrstuhl Betriebswirtschaftslehre VIII - Marketing und Dienstleistungsmanagement - Univ.-Prof. Dr. Herbert Woratschek
Faculties
Faculties > Faculty of Law, Business and Economics
Faculties > Faculty of Law, Business and Economics > Department of Business Administration
Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Lehrstuhl Betriebswirtschaftslehre VIII - Marketing und Dienstleistungsmanagement
Result of work at the UBT: Yes
DDC Subjects: 300 Social sciences > 330 Economics
Date Deposited: 15 Sep 2014 13:49
Last Modified: 15 Sep 2014 13:49
URI: https://eref.uni-bayreuth.de/id/eprint/2966