Title data
Wangen, Edgar:
Polit-Marketing : Das Marketing-Management der politischen Parteien.
Opladen
:
Westdeutscher Verlag
,
1983
. - XV, 311 S.
- (Beiträge zur sozialwissenschaftlichen Forschung
; 48
)
ISBN 3-531-11670-3
(
Doctoral thesis,
1983
, Universität Bayreuth, Rechts- und Wirtschaftswissenschaftliche Fakultät)
Further data
Item Type: | Doctoral thesis |
---|---|
Keywords: | Marketing; Partei; Politik; Werbung |
Institutions of the University: | Faculties > Faculty of Law, Business and Economics Faculties > Faculty of Law, Business and Economics > Department of Business Administration Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Former Professors Research Institutions > Affiliated Institutes > Betriebswirtschaftliches Forschungszentrum für Fragen der Mittelständischen Wirtschaft e.V. Faculties Research Institutions Research Institutions > Affiliated Institutes |
Result of work at the UBT: | Yes |
DDC Subjects: | 300 Social sciences > 320 Political science 300 Social sciences > 330 Economics |
Date Deposited: | 15 Feb 2016 10:05 |
Last Modified: | 15 Feb 2016 10:05 |
URI: | https://eref.uni-bayreuth.de/id/eprint/29847 |