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Polit-Marketing : Das Marketing-Management der politischen Parteien

Title data

Wangen, Edgar:
Polit-Marketing : Das Marketing-Management der politischen Parteien.
Opladen : Westdeutscher Verlag , 1983 . - XV, 311 S. - (Beiträge zur sozialwissenschaftlichen Forschung ; 48 )
ISBN 3-531-11670-3
( Doctoral thesis, 1983 , Universität Bayreuth, Rechts- und Wirtschaftswissenschaftliche Fakultät)

Further data

Item Type: Doctoral thesis
Keywords: Marketing; Partei; Politik; Werbung
Institutions of the University: Faculties > Faculty of Law, Business and Economics
Faculties > Faculty of Law, Business and Economics > Department of Business Administration
Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Former Professors
Research Institutions > Affiliated Institutes > Betriebswirtschaftliches Forschungszentrum für Fragen der Mittelständischen Wirtschaft e.V.
Faculties
Research Institutions
Research Institutions > Affiliated Institutes
Result of work at the UBT: Yes
DDC Subjects: 300 Social sciences > 320 Political science
300 Social sciences > 330 Economics
Date Deposited: 15 Feb 2016 10:05
Last Modified: 15 Feb 2016 10:05
URI: https://eref.uni-bayreuth.de/id/eprint/29847