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Digital Transformation : Changes and Chances – Insights based on an Empirical Study

Title data

Gimpel, Henner ; Röglinger, Maximilian:
Digital Transformation : Changes and Chances – Insights based on an Empirical Study.
Bayreuth : Fraunhofer Institute for Applied Information Technology FIT, 2015 . - 1-20

Official URL: Volltext

Abstract in another language

Digitalization impacts individuals, businesses, and society as a whole. In particular, the fast spread of digital technologies sets enormous change in motion. This implies huge challenges – and at the same time – promising chances for companies. The successful exploitation of such chances, however, requires many companies to transform
appropriately. It is not that businesses need digitalization, but rather if they ignore it, they will
be left behind. This particularly concerns well-established companies that are not primarily structured around or operating in the digital economy, and thus do not have native digital structures, yet whose future will depend on successful digital transformation.
Therefore, this study is geared towards managers of well-established companies, presenting them our perspective on the changes and chances associated with digital transformation. Based on the empirical insights from interviews, workshops, and applied research projects, six action fields are identified as relevant for successful digital transformation: Customer, Value Proposition,
Operations, Data, Organizations, and Transformation Management. Each field is discussed in detail within this study. Furthermore, we propose a digital transformation self-assessment tool, allowing companies to assess their individual need for action within each field based on
their individual prioritization.

Further data

Item Type: Project report, research report, expert assessments
Additional notes: in: Project Group Business and Information Systems Engineering (BISE) of the Fraunhofer Institute for Applied Information Technology FIT, Augsburg/Bayreuth, October, 2015, p. 1-20
Don’t hesitate to contact us if you are interested in this study. Please use the following email address: digital@fim-rc.de.
Keywords: Digitalization; Digitization; Digital Transformation; Digitalisierung; Digitale Transformation
Institutions of the University: Faculties > Faculty of Law, Business and Economics > Department of Business Administration
Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Professorship Business Information Systems and Value Oriented Process Management
Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Professorship Business Information Systems and Value Oriented Process Management > Professorship Business Information Systems and Value Oriented Process Management - Univ.-Prof. Dr. Maximilian Röglinger
Research Institutions
Research Institutions > Affiliated Institutes
Research Institutions > Affiliated Institutes > Fraunhofer Project Group Business and Information Systems Engineering
Research Institutions > Affiliated Institutes > FIM Research Center Finance & Information Management
Faculties
Faculties > Faculty of Law, Business and Economics
Result of work at the UBT: Yes
DDC Subjects: 000 Computer Science, information, general works > 004 Computer science
300 Social sciences > 330 Economics
Date Deposited: 26 Jan 2016 07:30
Last Modified: 31 May 2017 13:53
URI: https://eref.uni-bayreuth.de/id/eprint/29908