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The Adoption of Web 2.0 in Corporations : A Process Perspective

Title data

Raeth, Philip ; Urbach, Nils ; Smolnik, Stefan ; Butler, Brian S. ; Königs, Philipp:
The Adoption of Web 2.0 in Corporations : A Process Perspective.
In: 16th Americas Conference on Information Systems : AMCIS 2010 ; Lima, Peru, 12 - 15 August 2010. Volume 6. - Red Hook, NY : Curran , 2010 . - pp. 4046-4055
ISBN 978-1-61738-952-8

Official URL: Volltext

Abstract in another language

Widely discussed in the media, Web 2.0 systems have drawn the attention of corporations, many of which now seek to adopt Web 2.0 technologies and transfer its benefits to their organizations. Organizations often struggle with the adoption of information systems, and Web 2.0 systems are certainly no exception. As an empirical foundation, we studied three organizations that successfully adopted Web 2.0 systems. We conducted a narrative analysis of the case study material to produce a process theory for Web 2.0 system adoption. Finally, we compare it to the enterprise system experience cycle of Markus and Tanis (2000). Our results indicate that the adoption of Web 2.0 systems differs from larger enterprise system adoption projects. This is rooted in the lower implementation and maintenance costs as well as lower technical complexity of Web 2.0 systems. Furthermore, its voluntary characteristics lead to an adoption process that focuses mainly on convincing users of its benefits.

Further data

Item Type: Article in a book
Refereed: Yes
Institutions of the University: Faculties > Faculty of Law, Business and Economics > Department of Business Administration
Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Professor Information Systems Management and Strategic IT Management
Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Former Professors > Professor Information Systems Management and Strategic IT Management - Univ.-Prof. Dr. Nils Urbach
Research Institutions
Research Institutions > Affiliated Institutes
Research Institutions > Affiliated Institutes > Fraunhofer Project Group Business and Information Systems Engineering
Research Institutions > Affiliated Institutes > FIM Research Center Finance & Information Management
Faculties
Faculties > Faculty of Law, Business and Economics
Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Former Professors
Result of work at the UBT: No
DDC Subjects: 000 Computer Science, information, general works > 004 Computer science
300 Social sciences > 330 Economics
Date Deposited: 19 Feb 2016 07:46
Last Modified: 13 Apr 2022 09:23
URI: https://eref.uni-bayreuth.de/id/eprint/30875