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The Role of Different Types of Variety-Seeking Behavior and Recommendations in the Service Profit Chain

Title data

Woratschek, Herbert ; Horbel, Chris:
The Role of Different Types of Variety-Seeking Behavior and Recommendations in the Service Profit Chain.
2003
Event: 7th International Research Conference on Customer Relationship Marketing Management , 22-25. Juni 2003 , Berlin.
(Conference item: Conference , Paper )

Official URL: Volltext

Further data

Item Type: Conference item (Paper)
Refereed: No
Keywords: Variety-Seeking Behavior, Recommendations, Service-Profit Chain
Institutions of the University: Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Lehrstuhl Betriebswirtschaftslehre VIII - Marketing und Dienstleistungsmanagement > Lehrstuhl Betriebswirtschaftslehre VIII - Marketing und Dienstleistungsmanagement - Univ.-Prof. Dr. Herbert Woratschek
Faculties
Faculties > Faculty of Law, Business and Economics
Faculties > Faculty of Law, Business and Economics > Department of Business Administration
Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Lehrstuhl Betriebswirtschaftslehre VIII - Marketing und Dienstleistungsmanagement
Result of work at the UBT: Yes
DDC Subjects: 300 Social sciences > 330 Economics
Date Deposited: 04 Nov 2014 07:49
Last Modified: 05 Feb 2015 10:52
URI: https://eref.uni-bayreuth.de/id/eprint/3139