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Standardisation vs. adaption : a conjoint experiment on the influence of psychic, cultural and geographical distance on international marketing mix decisions

Title data

Kraus, Sascha ; Meier, Fabian ; Eggers, Felix ; Bouncken, Ricarda B. ; Schüßler, Felix:
Standardisation vs. adaption : a conjoint experiment on the influence of psychic, cultural and geographical distance on international marketing mix decisions.
In: European Journal of International Management. Vol. 10 (2016) Issue 2 . - pp. 127-156.
ISSN 1751-6757
DOI: https://doi.org/10.1504/EJIM.2016.074468

Further data

Item Type: Article in a journal
Refereed: Yes
Institutions of the University: Faculties
Faculties > Faculty of Law, Business and Economics
Faculties > Faculty of Law, Business and Economics > Department of Business Administration
Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration VI
Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration VI > Chair Business Administration VI - Univ.-Prof. Dr. Ricarda Bouncken
Result of work at the UBT: Yes
DDC Subjects: 300 Social sciences
300 Social sciences > 330 Economics
Date Deposited: 23 Jun 2016 09:02
Last Modified: 23 Jun 2016 09:02
URI: https://eref.uni-bayreuth.de/id/eprint/32843