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Theorizing in Marketing using Corpus-Linguistics : a New Methodological Framework

Title data

Fehrer, Julia ; Brodie, Roderick J. ; Smith, Sandra D.:
Theorizing in Marketing using Corpus-Linguistics : a New Methodological Framework.
2015
Event: 44th European Marketing Academy Conference (EMAC) , 26.-29.Mai 2015 , Leuven, Belgien.
(Conference item: Conference , Speech )

Further data

Item Type: Conference item (Speech)
Refereed: Yes
Institutions of the University: Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Lehrstuhl Betriebswirtschaftslehre VIII - Marketing und Dienstleistungsmanagement > Lehrstuhl Betriebswirtschaftslehre VIII - Marketing und Dienstleistungsmanagement - Univ.-Prof. Dr. Herbert Woratschek
Faculties
Faculties > Faculty of Law, Business and Economics
Faculties > Faculty of Law, Business and Economics > Department of Business Administration
Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Lehrstuhl Betriebswirtschaftslehre VIII - Marketing und Dienstleistungsmanagement
Result of work at the UBT: No
DDC Subjects: 300 Social sciences > 330 Economics
Date Deposited: 29 Jun 2016 06:25
Last Modified: 29 Jun 2016 06:25
URI: https://eref.uni-bayreuth.de/id/eprint/33085