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Investing the Dynamics of Customer Engagement within a Sport Context using an Experimental Design

Title data

Fehrer, Julia ; Woratschek, Herbert ; Germelmann, Claas Christian ; Brodie, Roderick J.:
Investing the Dynamics of Customer Engagement within a Sport Context using an Experimental Design.
2016
Event: 22nd Sport Management Association of Australia and New Zealand (SMAANZ) Annual Conference , 23.-25. November 2016 , Auckland, Neuseeland.
(Conference item: Conference , Speech )

Further data

Item Type: Conference item (Speech)
Refereed: Yes
Institutions of the University: Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Lehrstuhl Betriebswirtschaftslehre VIII - Marketing und Dienstleistungsmanagement > Lehrstuhl Betriebswirtschaftslehre VIII - Marketing und Dienstleistungsmanagement - Univ.-Prof. Dr. Herbert Woratschek
Faculties
Faculties > Faculty of Law, Business and Economics
Faculties > Faculty of Law, Business and Economics > Department of Business Administration
Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Lehrstuhl Betriebswirtschaftslehre VIII - Marketing und Dienstleistungsmanagement
Result of work at the UBT: Yes
DDC Subjects: 300 Social sciences > 330 Economics
Date Deposited: 06 Jul 2017 06:59
Last Modified: 06 Jul 2017 06:59
URI: https://eref.uni-bayreuth.de/id/eprint/38414