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Learning with the Market : A New Approach to Commercializing Radical Technological Innovation in Service Ecosystems

Title data

Brodie, Roderick J. ; Fehrer, Julia ; Nenonen, Suvi ; Storbacka, Kaj:
Learning with the Market : A New Approach to Commercializing Radical Technological Innovation in Service Ecosystems.
2017
Event: 26th Annual Frontiers in Service Conference , 22.-25. Juni 2017 , New York, USA.
(Conference item: Conference , Speech )

Further data

Item Type: Conference item (Speech)
Refereed: Yes
Institutions of the University: Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Lehrstuhl Betriebswirtschaftslehre VIII - Marketing und Dienstleistungsmanagement > Lehrstuhl Betriebswirtschaftslehre VIII - Marketing und Dienstleistungsmanagement - Univ.-Prof. Dr. Herbert Woratschek
Faculties
Faculties > Faculty of Law, Business and Economics
Faculties > Faculty of Law, Business and Economics > Department of Business Administration
Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Lehrstuhl Betriebswirtschaftslehre VIII - Marketing und Dienstleistungsmanagement
Result of work at the UBT: No
DDC Subjects: 300 Social sciences > 330 Economics
Date Deposited: 06 Jul 2017 07:12
Last Modified: 06 Jul 2017 07:12
URI: https://eref.uni-bayreuth.de/id/eprint/38415