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Understanding the Social Context of Customer Engagement Behavior : Dynamics and Drivers

Title data

Fehrer, Julia ; Woratschek, Herbert ; Germelmann, Claas Christian ; Brodie, Roderick J.:
Understanding the Social Context of Customer Engagement Behavior : Dynamics and Drivers.
2017
Event: 46th Annual Conference of the European Marketing Academy(EMAC) , 23.-26. Mai 2017 , Groningen, Niederlande.
(Conference item: Conference , Speech )

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Further data

Item Type: Conference item (Speech)
Refereed: Yes
Institutions of the University: Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Lehrstuhl Betriebswirtschaftslehre VIII - Marketing und Dienstleistungsmanagement > Lehrstuhl Betriebswirtschaftslehre VIII - Marketing und Dienstleistungsmanagement - Univ.-Prof. Dr. Herbert Woratschek
Faculties
Faculties > Faculty of Law, Business and Economics
Faculties > Faculty of Law, Business and Economics > Department of Business Administration
Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Lehrstuhl Betriebswirtschaftslehre VIII - Marketing und Dienstleistungsmanagement
Result of work at the UBT: Yes
DDC Subjects: 300 Social sciences > 330 Economics
Date Deposited: 06 Jul 2017 07:28
Last Modified: 06 Jul 2017 07:28
URI: https://eref.uni-bayreuth.de/id/eprint/38416