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Omni-Channel Retail Capabilities : An Information Systems Perspective

Title data

Hosseini, Sabiölla ; Röglinger, Maximilian ; Schmied, Fabian:
Omni-Channel Retail Capabilities : An Information Systems Perspective.
2017
Event: 38th International Conference on Information Systems (ICIS) , 10.-13.12.2017 , Seoul, South Korea.
(Conference item: Conference , Speech )

Official URL: Volltext

Abstract in another language

Emerging technologies enable customers to define by themselves through which channels they would like to interact with retailers. These technologies also enable retailers to emancipate from traditional chan-nels, to offer services anytime and anywhere, and eventually to evolve into omni-channel retailers. In fact, most interactions between customers and retailers are enabled by information technology. Nevertheless, many retailers struggle with identifying and implementing IS capabilities that help meet customers’ in-teraction preferences in omni-channel environments. Despite this strong practical need, there is little guidance in the academic literature. To address this research gap, we present a framework of IS capabili-ties for omni-channel retail. Exploratory in nature, the framework is grounded on a structured review of the academic literature, practitioner publications, and an online survey involving global retailing ex-perts. Comprising twelve operational IS capabilities, our framework is an initial attempt to structure the field of omni-channel IS capabilities.

Further data

Item Type: Conference item (Speech)
Refereed: Yes
Keywords: IS Capabilities; Digital Channels; Omni-Channel; Retail
Institutions of the University: Faculties > Faculty of Law, Business and Economics > Department of Business Administration
Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Professorship Business Information Systems and Value Oriented Process Management
Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Professorship Business Information Systems and Value Oriented Process Management > Professorship Business Information Systems and Value Oriented Process Management - Univ.-Prof. Dr. Maximilian Röglinger
Research Institutions
Research Institutions > Affiliated Institutes
Research Institutions > Affiliated Institutes > Fraunhofer Project Group Business and Information Systems Engineering
Research Institutions > Affiliated Institutes > FIM Research Center Finance & Information Management
Faculties
Faculties > Faculty of Law, Business and Economics
Result of work at the UBT: Yes
DDC Subjects: 000 Computer Science, information, general works > 004 Computer science
300 Social sciences > 330 Economics
Date Deposited: 22 Sep 2017 09:04
Last Modified: 22 Sep 2017 09:04
URI: https://eref.uni-bayreuth.de/id/eprint/39738