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Customer Experience Management : Kontinuierlicher Kreislauf

Title data

Gimpel, Henner:
Customer Experience Management : Kontinuierlicher Kreislauf.
In: BankInformation. (2017) Issue 04 . - p. 18.
ISSN 0941-0163

Official URL: Volltext

Project information

Project title:
Project's official titleProject's id
Projektgruppe WI Customer Relationship ManagementNo information

Abstract in another language

In einem Markt weitgehend austauschbarer Finanzprodukte und -dienstleistungen müssen Finanzdienstleister überlegene Kundenerlebnisse schaffen, um eine erfolgreiche Differenzierung im Wettbewerb zu realisieren. Hierzu ist ein kontinuierliches Customer Experience Management erforderlich.

Further data

Item Type: Article in a journal
Refereed: No
Keywords: Customer Experience; Customer Relationship Management
Institutions of the University: Faculties > Faculty of Law, Business and Economics > Department of Business Administration
Research Institutions
Research Institutions > Affiliated Institutes
Research Institutions > Affiliated Institutes > Fraunhofer Project Group Business and Information Systems Engineering
Research Institutions > Affiliated Institutes > FIM Research Center Finance & Information Management
Faculties
Faculties > Faculty of Law, Business and Economics
Result of work at the UBT: No
DDC Subjects: 000 Computer Science, information, general works > 004 Computer science
300 Social sciences > 330 Economics
Date Deposited: 09 Jan 2018 07:57
Last Modified: 07 Mar 2018 11:30
URI: https://eref.uni-bayreuth.de/id/eprint/41557