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Creating Log Files and Click Streams for Public Display Advertisements

Title data

Schmidt, Albrecht ; Alt, Florian ; Holleis, Paul ; Krüger, Antonio ; Müller, Jörg:
Creating Log Files and Click Streams for Public Display Advertisements.
Münster , 2008

Abstract in another language

Poster advertisement has a long tradition and is transforming rapidly into digital media. In this paper we provide an overview of how sensing can be used to create online and up to date information about potential viewers. We assess what application domains can benefit from continuous monitoring of visitors. As measuring with simple sensors is inherently error prone we suggest the notion of comparative advertising power which compares the number of potential viewers in different locations. We address user acceptance and privacy concerns and show technical mechanism to increase privacy.

Further data

Item Type: Working paper, discussion paper
Refereed: Yes
Institutions of the University: Faculties
Faculties > Faculty of Mathematics, Physics und Computer Science
Faculties > Faculty of Mathematics, Physics und Computer Science > Department of Computer Science > Lehrstuhl Angewandte Informatik VIII
Faculties > Faculty of Mathematics, Physics und Computer Science > Department of Computer Science > Lehrstuhl Angewandte Informatik VIII > Lehrstuhl Angewandte Informatik VIII - Univ.-Prof. Dr. Jörg Müller
Faculties > Faculty of Mathematics, Physics und Computer Science > Department of Computer Science
Result of work at the UBT: No
DDC Subjects: 000 Computer Science, information, general works > 000 Generalities, Science
Date Deposited: 14 Jan 2019 08:33
Last Modified: 04 Apr 2019 05:40
URI: https://eref.uni-bayreuth.de/id/eprint/42065