Titlebar

Export bibliographic data
Literature by the same author
plus on the publication server
plus at Google Scholar

 

In search for the ideal coopetition partner : an experimental study

Title data

Kraus, Sascha ; Meier, Fabian ; Bouncken, Ricarda B. ; Niemand, Thomas ; Ritala, Paavo:
In search for the ideal coopetition partner : an experimental study.
In: Review of Managerial Science. (2017) . - pp. 1-29.
ISSN 1863-6683
DOI: https://doi.org/10.1007/s11846-017-0237-0

Abstract in another language

Coopetition (collaboration between competitors) has the potential to provide major benefits or losses to participating firms. Entering a partnership with a
competitor is a strategic decision with potential long-term consequences rendering the choice of partner of key importance. Existing research has investigated partner’s
strategic attributes, but not how the inter-organizational factors between coopetiting firms affect partner selection and on which layers those effects occur. We use a vignette study for reducing this gap, representing the first experimental study on the field of coopetition research. The results from our study from 874 evaluations of
potential coopetition partnerships by key informants from Austria, Germany, Liechtenstein and Switzerland offer insights into how the possible partner’s role,
resource alignment and the planned activity affect partner selection. The findings suggest that the partner’s role in the markets—i.e. whether it is a direct or an indirect competitor—is critical in partner selection. The planned activity and resource configuration is also found to influence the evaluation of possible coopetition
partners. Overall, the results of this first experimental study in coopetition research provide important implications to both theory and practice.

Further data

Item Type: Article in a journal
Refereed: Yes
Keywords: Coopetition; Partner selection; experiment
Institutions of the University: Faculties
Faculties > Faculty of Law, Business and Economics
Faculties > Faculty of Law, Business and Economics > Department of Business Administration
Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration VI
Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration VI > Chair Business Administration VI - Univ.-Prof. Dr. Ricarda Bouncken
Result of work at the UBT: Yes
DDC Subjects: 300 Social sciences
300 Social sciences > 330 Economics
Date Deposited: 27 Feb 2018 10:28
Last Modified: 27 Feb 2018 10:28
URI: https://eref.uni-bayreuth.de/id/eprint/42397