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Erfolgreiches Multi-Channel-Customer-Relationship-Management als Grundlage für eine wertorientierte Unternehmensführung

Title data

Buhl, Hans Ulrich ; Kreyer, Nina ; Schroeder, Nina:
Erfolgreiches Multi-Channel-Customer-Relationship-Management als Grundlage für eine wertorientierte Unternehmensführung.
In: Keuper, Frank (ed.): Integriertes Risiko- und Ertragsmanagement : Kunden- und Unternehmenswert zwischen Risiko und Ertrag. - Wiesbaden : Gabler , 2005 . - pp. 353-382
ISBN 3-409-12646-5

Official URL: Volltext

Further data

Item Type: Article in a book
Refereed: Yes
Institutions of the University: Faculties > Faculty of Law, Business and Economics > Department of Business Administration
Research Institutions
Research Institutions > Affiliated Institutes
Research Institutions > Affiliated Institutes > Fraunhofer Project Group Business and Information Systems Engineering
Research Institutions > Affiliated Institutes > FIM Research Center Finance & Information Management
Faculties
Faculties > Faculty of Law, Business and Economics
Result of work at the UBT: No
DDC Subjects: 000 Computer Science, information, general works > 004 Computer science
300 Social sciences > 330 Economics
Date Deposited: 08 Mar 2018 11:39
Last Modified: 08 Mar 2018 11:39
URI: https://eref.uni-bayreuth.de/id/eprint/42563