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Determining Optimal Strategies for Investments in an Emerging IT Innovation


Häckel, Björn ; Pfosser, Stefan ; Stirnweiß, Dominic ; Voit, Christian:
Determining Optimal Strategies for Investments in an Emerging IT Innovation.
Veranstaltung: 26th European Conference on Information Systems (ECIS) , 23.-28.06.2018 , Portsmouth, UK.
(Veranstaltungsbeitrag: Kongress/Konferenz/Symposium/Tagung , Paper )


Link zum Volltext (externe URL): Volltext


To generate competitive advantages through investments in emerging IT innovations, an economically well-founded investment strategy is of decisive importance, since timing and extent of investment amounts considerably determine the associated risk and return profile. Due to the uncertainty about emerging IT innovations, an early market entry time is associated with high risk, but offer high returns. A later market entry may carry lower risk but only offers lower returns. To take advantage of both investment strategies while reducing their disadvantages, a mix of both investment strategies can be advantageous. Companies often choose strict early or later investment strategies since an adequate assessment of possible combiniation opportunities and risks is not carried out in advance and company- and innovation-specific factors are neglected. Thus, we develop a quantitative optimization model enabling the determination of an optimal investment strategy and budget allocation to the two different investment strategies in the sense of maximizing the investment´s overall NPV supplementing previous studies by considering company- and IT innovation-specific factors. We show that strict investment strategies are often disadvantageous, that the amount of the investment budget influences the innovation´s expected NPV and that the company's innovativeness has a strong influence on the innovation budget allocation.

Weitere Angaben

Publikationsform: Veranstaltungsbeitrag (Paper)
Begutachteter Beitrag: Ja
Keywords: IT Management; IT Innovations; IT Investments; Economic Value of IT
Institutionen der Universität: Forschungseinrichtungen
Forschungseinrichtungen > Institute in Verbindung mit der Universität
Forschungseinrichtungen > Institute in Verbindung mit der Universität > Projektgruppe Wirtschaftsinformatik der Fraunhofer FIT
Forschungseinrichtungen > Institute in Verbindung mit der Universität > FIM Kernkompetenzzentrum Finanz- & Informationsmanagement
Titel an der UBT entstanden: Nein
Themengebiete aus DDC: 000 Informatik,Informationswissenschaft, allgemeine Werke > 004 Informatik
300 Sozialwissenschaften > 330 Wirtschaft
Eingestellt am: 29 Jun 2018 08:44
Letzte Änderung: 19 Dec 2018 10:23
URI: https://eref.uni-bayreuth.de/id/eprint/44755